Introduction to shop equipment

Term Shop Fitting is used in the engineering industry for retailers and manufacturers. The essential requirement of all retailers is the perfect use of space for storage. The retailer understands and manages space and stores management focus for retailers.

Shop fitting process begins by analysis and by measuring available space and finally preparing the design.

There are many types of equipment systems used by manufacturers used for a variety of applications.

Some of the most common messaging solutions include

TN9 Shop Fitting: It's an elegant piece of parts that works in many environments. It offers a wide range of modules and flexible applications for display and merchandising. The TN9 is suitable for retailers with excellent charging capacity. Mainly used in bookstores, magazines, school areas.

Gondolas: You can change the display anytime as it has many features and is versatile in nature.

GP5 System is a hybrid system that combines self-service with Pallets-Stock by integrating display needs with pallets.

Infinity: In infinity, the strength of the metal is combined with a precious selection of timber products to allow gorgeous and effective appropriate solutions. The infinite line is linked to modules and designs for the most important stores of gifts, leather, fashion, electronics.

Barter display is a very important prospect for your store or store. The various equipment stores help retailers to show the product in a professional yet attractive way.

The design equipment is generally based on vendors with necessary shelves, racks, glass fittings, etc. The display of the products can significantly reduce customers through the door rather than just gliding and walking around.

Shopping Devices are commonly used in supermarkets, foodstuffs, household goods, electronics and household appliances, bookstores, ointments, hospitals, pharmacies, hospitals and other biosystems.

The latest developments in the shop equipment have created it in retail.

Source by Tom Luther Martin

A "New System" for the release of Comic Books?

I founded my own library company in 1994. Catfish Comics released 14 releases before I was looking at the pictures. After six years of pause, I returned to the self-version of the game with SINNAMON: GRRL VS. WORLD # 1.

Several have asked why this comic is only available with ComiXpress. They ask that in the past there were SINNAMON comics available at comic bookstores. These fourteen issues were published through what I call the "traditional system".

Let me explain the basic steps behind the "traditional system":

1. Get the cartoon book listed in the distributor's catalog. Since the late 1980s, the store has the most extensive market operations of Diamond Previews.

2. Notice when the book will be registered in the store. Usually the book is listed three months before it is for sale. For example, if SINNAMON # 13 was coming out in December, it would be listed in September View.

3. Wait for the orders to arrive. Continue with the above example, Orders for SINNAMON # 13 come sometime in November

4. Send a comic to a printer.

5. Sometimes in January, you get a payment from Diamond for the books.

Other than observing various time limits, the system is not very complicated. Everything is thought, it's probably the only way an publisher can get his book out to comic stores all over North America. But is it effective for smaller publishers like yours? I would not say that.

This is not a cheat against Diamond Distributing. There are small publishers who have complaints but the reality is that the overwhelming majority of Diamond sales are from five or six publishers. There must be an obvious imbalance in the treatment of someone who could cause sales of 1,000 books compared to someone who makes thirty or more times that amount.

I was in the publisher until 1999. When I had trouble getting SINNAMON SAGA # 2, I craved a towel. I had been considering this for a moment, because I had the feeling that "traditional systems" were not in my best. It took a few years away from the company to get a perspective and figure out why my mouth was probably right all the time.

Why? Consider what I consider to be the main disadvantages of this "traditional system".

Start at Diamond Previews. The topic of each month is the size of a small city call. How exactly are you making your book different from the hundreds of books listed? You can advertise. How much money have you set aside for advertising? Now, if you read this article, the odds are very good, you're nowhere near advertising plans for companies like DC, Wonders or Image.

Fine, you say. You'll be creative and find other ways to get people to notice your book. Go for it! Every small publisher should override the principles of guerrilla marketing.

Now you have to deal with the second major weaknesses.

Suppose you get your book advised. Perhaps you get the least in a newspaper article, or become the Internet darling. Great! So now people want to buy your book.

Where will they buy it? Under this system is the only place comic. And how are books sold in the comic book? The new cartoon comes on Wednesday.

And that's it. In general, your book has one week on the main shelves. All of your marketing needs to be aimed at getting people in the store this week. Otherwise, your book will fight for space among all other backing topics, given that it has not sold out.

It's not the only fly in the ointment.

Remember my description of a "traditional method"? Remember in part where the owners store make the order? That means your marketing must hit that period. You need to get the owners shop to order your book. If they do not work with your marketing, you need to get people to go to the comic book and order the book.

each. Stop.

Read this sentence carefully?

"You need to get people to go to comic stores and order the book." Every reseller will tell you that the key to sales is to put as many barriers to the customer as possible.

What could be easier for customers than clicking a link?

Let me explain every step of the "new system":

1. Create your book and get it printed on Print on Demand Printer. I use ComiXpress. If there are other POD printers who make comic books, please do not hesitate to contact me with information.

2. Set up your sales ad page. ComiXpress will put one up for you. They take a cut off every sale, but in return they take orders and handle shipping for you. ComiXpress accepts credit cards, which is another factor in facilitating customers' lives.

3. Promote your book.

That's it. Compare this to the "traditional system". Notice how this system is less complicated? You will also notice that no external deadline is available. Your marketing will no longer depend on getting a word out on a particular day. Instead, marketing needs only to get the word out. It does not matter when a word comes out, as long as you have a link to the store (or your website). So, if you're featured in a national newspaper or magazine, you do not have to worry about stores selling out of your book.

Here's an example of how the "traditional system" fails small publishers. For ten years, I worked for a publisher on a book called Bruiser. Very surprised, BRUISER # 3 received a positive review in the magic magazine magazine (not a magician). This was a good good news that all publishers would like to get. Did it help BRUISER # 3?

It did not. The review will appear a few months after the book had ended. Since the initial search had been very low, there was no way anyone could find a copy.

Ten years later, such an article could be a link to a website that provides further information about Bruiser. It would not put any books on the shelf, of course. However, the publisher could sell Bruiser from the website. The issuer's reason was to have a copy. So after ordering from Diamond, the publisher might receive an extra box or two printouts.

An additional box or two are fine if you publish only one book. I put out fourteen issues by Sinnamon, and because the first orders were good I put over four or five boxes per version. In ten years, I've carried a lot of backing, but did math. Now I have about twenty boxes of comics Sinnamon in the cellar. It's good that I live in a house.

I like the idea of ​​keeping ten or twenty copies of the book and let ComiXpress print more books as they need. It is certainly safe to move to a larger location, especially in this housing market.

While this "new system" makes life easier for the small publisher, it does not make automatic performance. The only way to sell comic books is to work hard on marketing. Diamond Previews comes in to each comic. The economy of this "new system" means that you can not sell your book through comic. Instead, you must focus on all your marketing issues when you get people to click this link.

This is not bad. Too many small publishers believe in Previews is a marketing activity in itself. Too many believe that preview registration automatically means sales. That's not the case. No matter what system you choose, marketing will be the key to your success. It is my opinion that the "new system" will allow a small publisher to maximize the performance of his marketing marketing.

My faith will be tested with "Sinnamon: Grrl vs. World # 1". If it works, expect to hear from me again!

Source by Angelo Furlan

Why this girl will never buy a turn (or digital book)

Imagine this: you love books and all the experience of "books". Going to the bookshop and choosing a crisp, clean book of the shelf (or ordering from a coupon online), crack open, the smell of the page, a special bookmark, all the happy experience. Then comes the Kindle. None of the above happens. Nothing. Certainly there are many positives about Kindle or iPad (read book online) that I can see, but imagine life (without a home) without brochures? Only digital books? Smooth and flat. However, Kindle is NOT for me, or countless friends and partners I speak with. I'm not alone here.

Why the backlash? It's not exactly backlash vs. "not even option" for me. Catching is simple but complicated: I live and love books and be an artist and fashion person, I buy tons of art and fashion books, big books with big colorful pictures! How could this be * gasp * Kindle or digital book you can not touch, smell, feel cracked when you open it first? Whether it's a novel or a big colorful art book, nothing about a digital book can capture all the joy that the actual book creates. The internet and everything online everything is good for many things, but not everything. You can take away the CD for me, I get what I expected, I'm going to collect it too. But this girl will never buy Kindle!

First, I'm not worried about the space saving side of books on the book shelf or the coffee table. I welcome it and even put them in the bathroom for vanity and dinner. They are part of my interior and show who I am and what I want. I'm not a digital machine because I do not want to be reflected as it in any way shapes or forms. (You took my CDs, you do not take my books!) Books are classical and allow you to look and feel cool and classic. When read and shrouded, you feel almost a sense of success. I do it It's gone with * gulp * digital-something.

Then the book experience is true; meet the author. I absolutely love to sign in to New York City or wherever I happen. I thrive on many creators I've met and will never share with my collection. They do not read a short extract from Kindle, they read to you from a book! Is the author going to sign up for your Kindle? No. It's an honor to meet them, show my friends and pride in showing them on my bookshelf. Being a journalist-addict; The collection or the lights collect (not packing here!) And the proud screen and the feeling of reading them all is amazingly wonderful. Have them signed by the author; priceless.

What happens if your library when the Kindle collapses? Books do not "crash". Or if it breaks. Books do not break either. I think it does not matter if you have already read the book. And how do you send it to a friend to enjoy it too? How do you see and enjoy big colorful pictures? How do you see Andy Warhols or deKoonings photos on Kindle? How on earth can you capture the Alexander McQueen fashion icon with the capsule on the skull on a machine? Novels … I love the site to bend (not slide) and bend a rabbit ear on my old Twilight novels. Give it a digital era and for the most part it's magnificent, but digital books to guess, save space. No way Jose!

Finally, (now); the bookshelf, the achievements, the signature, the smell and the feeling, not to mention big, colorful artistic and fashionable illustrations in the books and so much more – this is just the beginning I'm looking for for "books." Not "against" digital books, according to that. I try to find positive things in life, usually. I find tons of real books, fewer in Kindle or digital books. Books are classical and iconic and have so much to offer. Again saving space and packing 2,000 books on a small machine is not exciting for me. No stabbing crack open a real book and show it proudly on my coffee table, signed.

Source by Leann Zafuto