In a recent book signing, homosexual published author and I was talking and she commented that she did not feel like her publisher had made enough for her in the market perspective. The conversation went something like this:
Creator X: How do you like your publisher?
Lori: It has been great!
Author X: Well, I liked to change and cover art but I'm not happy with their marketing. They have not done anything for me.
Lori: When did your book come out?
Author X: Last year.
Lori: Do not they put up with any bookshops and things?
Author X: Yes, but that's all they did.
Lori: What have you done with your marketing plan?
Author X: What do you mean?
Lori: For example, I have contacted women, churches and nursing homes. I have been making a lot of social media online. I send out more than 10,000 emails to potential readers. I have driven around to install airplanes / push cards in a paperback. Have you done anything?
Author X: no.
Lori: Well, I think it's the responsibility of the author to be active in promoting and selling my own books and I do at least 5 calls a week, 5 emails per week and 5 inboxes a week to try to come get in touch with people and get the audience.
Author X: No, I have not done anything like that.
Lori: Well, you should. The publisher is getting us into the distribution system for Amazon, Barnes & Noble, etc. and make national content; It is our job to introduce ourselves locally and develop loyalty groups and relationships with local bookstores and things.
After this conversation, I wonder what kind of unrealistic expectations the authors had about the success of the book if she did not invest in her own time and money to introduce her.
Yes, I have read a few hubs, blogs, and other articles out there about marketing and especially the marketing of a library, but it's not like I had a mentor who gave me a list of things to do or ready-to-do list to do. Some of it is just common sense and most of it is just footwork and follow-up with people.
BUILDINGS: Your publisher can get you into the bookshop for booking and other promotional events, but you can contact owners or managers of local bookstore to conduct booking permissions yourself. I scored three of my signed books on my first three cold calls to the bookshops and asked if they would allow me to have one. Another opportunity with local bookstores is to offer your books for sale to them on shipment. There is work / work order for them because they do not pay for the books unless the books sell and they finish the price with the author 60/40 (60% of the sales price goes to the author, 40% goes to the store).
FLYERS / PUSH CARDS: Well, it's not a glamorous activity, but there's no harm in mapping your way or targeting a division and placing a pilot or postcard in a paper box. My guess is that you get about 25% return rate (1/4 of 1% of those who get a pilot will actually buy the book) but mileage is tax-free or if you're in the neighborhood, you & # 39; will benefit from exercise. I was pleased to find out about a recent book signature when a woman came up to me and said, "Do you know?" I got a pilot for your book in the paper box for a few weeks and I ordered the book online and you're here! "I confirmed that the drive would have been be worth it. You can get these types of content for free in Vista Print – you only pay for the shipment.
OPTIRLÍFSBÍRAR. Unfortunately for me, my local authority will not allow me to create a booking or bookstore at any of their branches. While most libraries will allow most authors to do that, free libraries in the area returned to my book because it was "religious and may violate people and we want to be a worldly organization."
Work / school. In addition, I contacted all current and former employers and universities to request permission to register a library event on-site. All but one of them read agrees, with only one to turn me down, again because the book is a Christian book and they were afraid of breaking people.
Having just been introduced to Facebook, and only for personal use, I was surprised to find a host of social media available for presentation and contact with readers and potential readers. Among those I'm using are now:
Source by Lori A Moore